Posted by
EFuller on Saturday, June 30, 2007 8:32:15 AM
Apple and its marketing gurus must consider me a Neanderthal, deficient in "fashion savvy." Why? Because I did not wait in line to buy an iPhone. I do not have any iPhone envy. In fact, I strongly suspect those who purchased iPhones were subject to price gouging.
Maybe this is why I don't work in marketing. Since I fail to experience the emotions of a fad, I can never position products and services to leverage other's "fad envy."
At least the iPhone isn't a Pet Rock. For those of you too young to remember, Pet Rocks were the fad shortly after the Smiley Face fad. People purchased little boxes that held a rock that fit comfortably into the palm of your hand. They were positioned as a "pet." I think you even got a bit of plastic Easter-egg grass in the box. It was a cheap conversation piece, but totally useless.
My deficiency of faddishness has limited retailers profits and impacted the economy. But I feel no guilt. We who seem "deficient" to Madison Avenue know we really have an abundance...of common sense.